Our business fashion label is opening its doors to anyone who likes our fashion.
Wearing fashion is one thing knowing who made it is something else.

Thursday, September 30, 2010

New Brand location

Since yesterday DesignedBy clothing`s can be found in Avanguardia shop in Belgrade.
How cool is that?

Fashion business seems to be full of surprises, and it feels to me a little bit like Alzheimer....every morning I am going into a new company. And happily I discover that I am the boss here, uf, thanks God.

Fashion business is just crazy.

Monday, September 20, 2010

Wait wait wait

Finally, tomorrow we will have our big Autumn collection shouting.

It is a very interesting question why young fashion labels are always to late.
Simply because you need a big team and cash to be in time.

Friday, September 17, 2010

New combination

Falling in love

This is one of these embarrassing moments when you objectively look at your work and come to the conclusion it is simply great. How embarrassing is that?

Fact is, I like our new shop window.


Love walks mysterious ways

Thursday, September 16, 2010


It is time for serious update.

Our production place has overcome its first obstacles. Things like, how to arrange the space, which neighbors trousers to fix first :-), where to eat for lunch. All in all serious stuff.

Our shop in Belgrade left its summer depression and is back in selling mood.

Our shop in Vienna is still confuse about himself???

Our office is in serious need of holiday.
But: Life is tough!

All together, without provoking bad luck, things don`t look so terribly dark and hopeless today.
Well, of course, not good.
Just not like a complete and total disaster. The color would be light black, not to be confused with dark gray. We are still dreaming of dark gray.

Are we strange?

The last days were confusing. One week ago we put the new Autumn collection in our shops and since than everybody is asking us when we will bring Autumn clothing's. Yes, something is not right here. I am thinking to put autumn leaves on the table.