Our business fashion label is opening its doors to anyone who likes our fashion.
Wearing fashion is one thing knowing who made it is something else.

Wednesday, November 3, 2010

Pay as you feel

Enjoy, experience our new retail concept in Vienna

Here is the what, how and why?

For some times we have been looking for a fresh way to meet our costumers.
We thought that our product considering the real life market situation needs a different way to speak with the costumers. Pay as you feel we figured mind to the trick.
The decision considering rent, salaries, material, production, shipping, was all but easy.
Never the less going to the unknown is a journey through the darkness parts in trading :-)

Couldn’t be easier come in our shop, look around, pick your favorite and pay as you feel.
Easy enough?

Well the why isn’t that easy to tell. It is a mixture between fighting against china and co., costumers who are running for the cheap or the hip brand of the season. It seems like the world has lost its reason. All a bit dramatic, but then, why not. 100% made in Europe is actually our story. So, the cut a long story short If I haven’t been to confusing any how.
We want to give our costumers the opportunity to “reshop” to drag the cheap devil out of them and put made in Europe back in.

Now you might ask, what is in for them?

100% made in Europe
Italian and French fabrics
Helping us, is helping themselves, we are together stuck in Europe
Interacting with young designers
Wearing a unique product
Doing the right thing

Good enough? We honestly hope so.


  1. i think that's a great idea.


  2. great blog!!

    Thanks for your comment .. I'm following you :) You can follow me back :)


  3. thanks for the comment you left on my blog:)
    i just started following your blog, hope you'll follow back :)
    xoxo Sienna

  4. It's so good to hear that from you, European fabrics and workers.

    Froso from Style Nirvana

  5. Love it


  6. supish zvuchi u teoriji :)
    ne znam bash jel moze da funkcionishe u praksi.
    moze li?

  7. This comment has been removed by the author.

  8. Jeste, u Becu je to novi koncept prodaje,i funkcionise super a kod nas je to za sada nemoguce izvesti.